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Privacy Policy

Protecting your privacy - Lilliana Ltd.

Lilliana will treat all of your Personal Data as confidential – we are committed to protecting and respecting your privacy and this Privacy Policy explains the types of personal data we may collect about you when you interact with us. It also explains how we will store and handle that data. Please contact us at if you have any questions about the Privacy Policy. For the purpose of EU and UK data protection law, the data controller is Lilliana Limited whose registered office is AR Accountancy Services, Devonshire House, Manor Way, Borehamwood, Hertfordshire, WD6 1QQ.


What sort of personal data do we collect and when?

Personal data may be Information you give to us about you. Information that you provide to us when you use our websites or applications or correspond with us by phone, e-mail or otherwise. It includes information you provide when you register to use our websites or applications, subscribe to our services, purchase a product, sign-up to receive our newsletters and offers, search for a product, participate in discussion boards or other social media functions or enter a competition, promotion, survey, market research, or any information you add to your online account (if you have one) as part of your ongoing use of the services. The information you give to us may include your name, address, e-mail address, phone number, financial and credit card information, log-in details (if any), marketing preferences, and in some cases a personal description and photograph. If you contact us with a complaint or query, we may keep a record of your contact details and the correspondence between us and your levels of satisfaction. When we collect personal data from you we will indicate whether any personal data we have requested from you is mandatory or optional and explain the consequences if you decide not to provide that information. In some cases, not providing the information may mean we are unable to provide you with a product or service you have requested. Information we collect about you - when you visit our websites or applications or use our services, we will automatically collect the following information - information about your visit and use of our services, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for’ page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page and any phone number used to call our customer service number. Information we receive from other sources - this is information which we receive about you if you use any of our other applications or services, login through a third-party channel such as Instagram, Facebook or Google or allow us to connect to third party devices or applications. We also receive information about you from other sources to enable us to provide you with a better user experience. For example, we work closely with third parties including, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, customer management platforms, search information providers. We may also collect information about you from credit reference agencies where we have informed you this will take place. Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, information about the device you use the application on, including the device’s unique identifiers and mobile network information, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

How and why do we use your personal data?

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), including in countries where you may have fewer legal rights than you do under the laws in your own country. Personal data may also be processed by staff who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal data and to make sure it is treated securely and in accordance with this Privacy Notice. In these cases, we rely on approved data transfer mechanisms (such as the EU “Standard Contractual Clauses”) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal data and privacy rights in these circumstances. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our websites or applications, you are responsible for keeping this password confidential. We must not share your password with anyone. Information transmitted via the internet may not be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We may collect and store personal data on your device using application data caches and browser web storage (including HTML 5) and other technology. We will only process your personal data where we have a legal basis to do so. This includes the following – consent - for example, where you have provided your consent to receive certain marketing from us which you can unsubscribe to at any time. For the purpose of legitimate business interests - where it is necessary for us to understand our customers, promote our services and products and operate effectively as a business, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. This may be the collection of contact details and payment information in order to process your order and deliver the products or services to you. This may also include where we are subject to a legal obligation and need to use your personal data in order to comply with that obligation.


How long will we keep your personal data?

The data that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period, it will be deleted or in some cases anonymised. Where we have collected the personal data based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal data.


When and who would we disclose your information to?

We may disclose your personal data to the following third parties, for the following purposes. Partners and licensees of Lilliana Ltd certain territories so that they may provide you with relevant content and marketing in your local area. Other third parties may include analytics and search engine providers that assist us in the improvement and optimisation of our websites and applications. Third party customer management companies to enable you to have a unique customer identity with us which should enable you to access all our websites, applications and services with one single account and login details. Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you. Third-party suppliers and professional advisors, who may need access to your personal data in order to provide services to us. We may also disclose your personal data to third parties in the event that Lilliana Ltd buys or sells any business or assets , in this case we may need to disclose your personal data to the prospective seller or buyer of such business or assets. If Lilliana Ltd were to be acquired by a third party, personal data held about customers would be one of the transferred assets. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of use and other agreements; or to protect the rights, property, or safety of Lilliana Ltd, our customers, or others. This includes exchanging information with other companies and organisations (including law enforcement) for the purposes of fraud protection and credit risk reduction. Our websites and applications may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link, please note that those websites and applications will have their own privacy policies and we do not accept any responsibility or liability for them. Please check their policies before you submit any personal data


What are your rights over your personal data?

Data protection law gives you the right to access information held about you, the right to object to it being used for certain purposes, and the right to have personal data deleted, restricted and in certain cases to receive a copy of your personal data. If you would like to exercise your right of access, to the extent you cannot access your information by logging into your online account, please contact If permitted by applicable law, any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you. We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. You may also have the right to complain to a data protection authority if you think we may have processed your personal data in a manner which is unlawful or breaches your rights. If you have any such concerns, we request that you initially contact us at so that we can investigate and aim to resolve your concerns.

How can you stop the use of your personal data for direct marketing?

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes. You can unsubscribe from our marketing emails at any time by clicking on the Unsubscribe link at the bottom of the email you have received Please contact if you have any issues with unsubscribing.


What happens if we make changes to our Privacy Policy?

We reserve the right to make changes to our privacy policy. Those changes will be posted on this page and, where appropriate, notified to you by e-mail.


How do we use Cookies and what is our Cookie policy?

The Lilliana Ltd website and applications use cookies to distinguish you from other users and this helps us to provide you with a better user experience. Cookies are widely used in order to make websites work, or work more efficiently, and to provide information to the owners of the site. Cookies are files of letters or numbers that, with your permission, we put on your device. The files will either stay on the device for a while or disappear the minute you close the browser There are the three types of cookies we use - Session cookies which record things like page or product selections. Session cookies (and the information they record) are erased when you close your browser. Tracking cookies help us remember your details and settings for when you come back to us in the future. They stay on your hard drive or device until you delete them or until they expire. Web analytics cookies help us learn what content is most helpful for our users. By using the website, you agree to our use of cookies. You can block cookies by activating the browser setting that allows you to refuse the setting of all or some cookies. However, if you use your browser to block all cookies (including essential cookies) you may not be able to access all or parts of the website. Our system will issue cookies as soon you visit the website unless you have adjusted your browser setting to disable them. This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how visitors use the site.


Any questions?

Please contact if you have any questions about the privacy policy.

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